About Estrella Associates

Estrella Associates, Inc., is a Paso Robles, California real estate development company that applies a distinctive, community-based focus to residential and commercial development. Driven by an unwavering commitment to help people live the American dream of home ownership, Estrella Associates has made a profound impact on the Central Coast. Impeccable attention to quality, value and lifestyle are hallmarks of Estrella Associates, but it’s the passion of this family-owned firm that sets it apart. Few companies have a solid track record of four decades of success and are also well positioned for that success to continue.
Estrella founder Dick Willhoit is now joined in company leadership by son Wes, who literally grew up in the business and will carry it into the future.
Estrella gave birth to River Oaks I, which includes Traditions at River Oaks, Paso Robles’ first active adult 55+ master planned residential neighborhood, but the Willhoit vision didn’t stop there. Estrella Associates expanded the mineral springs spa, built the golf course, restaurant and commercial buildings in Paso Robles. Multifamily housing, single-family homes and other Estrella projects followed in Paso Robles and Atascadero.

A cornerstone of Estrella’s commitment to quality is the Willhoit family’s commitment to community. Members of the Willhoit family have been steadfast in their civic engagement, including decades of service on various nonprofit and civic boards, such as the Paso Robles School Board, the Paso Robles Chamber of Commerce Board and committees, the Housing Trust Fund of San Luis Obispo County, the Housing Authority of Paso Robles, building trades programs at area high schools, plus dozens of youth-sports and other community organizations. Both father and son have served as president of the Homebuilders Association of the Central Coast, and have been active members of the California Building Industry Association.

With River Oaks Paso Robles, the vision that first emerged in 1984 comes full circle for the Willhoits and Estrella Associates. The Willhoits will remain the development lead for River Oaks Paso Robles, assuring the plans, vision and lifestyle of the upscale community unfold with the Estrella mark of excellence, with homebuilding executed by carefully selected local builders.